Here is my journey/
Co-founder & CPTO
SustainSoft
SaaS B2B
2021 - 2026
Remote
Founder
- Techstars Paris '22 / raised seed / grew to 100+ B2B clients
- Board member / represented product in governance and strategic decisions
Tech
- Built and operated B2B SaaS end-to-end (solo): auth, infra, front/back end, DB, CI/CD
- Recruited and led tech and product team / defined roles, hiring bar and delivery rituals
Product
- Drove product strategy and roadmap from ideation to MVP and beyond
- Ran discovery, sprint planning and rituals / set UX/UI direction and handoff
Head of Product
Adot (acq. by Veepee)
AdTech
2017 - 2021
Paris, France
Product
- Defined and shipped new product lines / scope, launch and iteration
- Product documentation and legal/compliance framing for new offerings
- Drove internal alignment on roadmap / presented product vision and roadmap to clients and prospects to support retention and upsell
Team management
- Drove scaling from 30 to 100+ employees and revenue from €6M to €24M
- Led product and project teams / prioritization, capacity and delivery
- Partnered with C-suite on product strategy and roadmap
Director of Analytics
Altima (acq. by Accenture)
E-commerce / Lead gen
2016-2017
New York City, USA
UX
- Drove CRO for e-commerce and lead-gen interfaces / delivered -4% to +9% conversion gains
- Led UX audits and recommended prioritised improvement backlogs for clients
Sales
- Designed client proposals and led client follow-up for optimization programs / scope and results communication
Tech
- Ran data analysis and configured testing/analytics tools to support experiment design and readouts
Management
- Led optimization team (consultants, developers, designers) / staffing, delivery and client outcomes
Account Manager
MFG Labs (acq. by Havas)
Big data / Web agency
2013-2016
Paris, France
Project management
- Ran sprint planning and standups / product QA and release readiness for key accounts
- Led project delivery for Warner Bros France: corporate site, e-commerce and second-screen app
- Coordinated vendors and client stakeholders / scope, timeline and handover
Data
- Defined and tracked product KPIs / reported on performance and drove decisions with stakeholders
Conversion consultant
Altima (acq. by Accenture)
E-commerce / Lead gen
2012 - 2013
Paris, France
UX
- Drove CRO via A/B testing for e-commerce and lead-gen / achieved up to +19% conversion lift
- QA for optimization tests and client deliverables
Sales
- Contributed to pre-sales: scoping, demos and proposal input
- Designed optimization proposals and led client follow-up and results presentations
Tech
- Performed data analysis and configured A/B testing tools to support experiments
Skills/
Product & delivery
- Product strategy, roadmap and specs (BMAD, AI-assisted requirements)
- User research, discovery, feedback and interviews
- SCRUM / Kanban / sprint planning / backlog prioritization
- Stakeholder alignment, risk mitigation, cross-functional delivery
Tech & data
- Javascript / Typescript / React
- Next.js / Nest.js
- Storybook / Playwright / Algolia
- GraphQl / SQL / NoSQL
- Vibe coding / prompt engineering
UX & design
- Design system / Prototyping / Wireframes
- User journey / Audits UX
- A/B testing / Conversion rate optimization (CRO)
Software
- Figma / Blender
- Notion / Atlassian
- Obsidian / Office
- Tableau / GA / GTM
- Gcloud / Sentry
- Cursor / Warp
Education/
HETIC
Master of Computer Science
2011 - 2013
La Sorbonne - Paris 1
Licence de Droit
2007 - 2010
Publications (FR only)/
All of these publications were produced during my work-study placement in 2013. They showcase the UX changes made to optimize conversion rates on various websites.
- LeLynx — Quote Page Auto (PDF)↗
+19%. Case study on auto insurance quote page optimization.
- Nature & Découvertes (PDF)↗
+6.5%. Case study on optimization for Nature & Découvertes.
- EDF ENR (PDF)↗
+19%. Case study on optimization for EDF ENR (renewable energy).
Projects/
SustainSoft ↗
CPTO of the SustainSoft project, an extra-financial accounting tool for companies.
Interests/
- Reading / Writing
- E-sports
- MAO / DAO
- Climbing
Side Projects/
Kriptyq (2019) ↗2019
Generative posters from client text, real-time representation.
Hip Hop Featurings (2018) ↗2018
Interactive visualization of a graph with 70K artists and 75K featurings in hip-hop.
Baseball Score Calendar (2017) ↗2017
Baseball team scores visualization from 1921 to 2016 in calendar format.
Baseball Stats Comparator (2017) ↗2017
Visual comparison of baseball players statistics.
Last Metro (2012) ↗2012
App that notifies you of the last metro time and when you need to leave to catch it